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Created trade magazine print ads for NPD that memorably introduced “Jack,” a character representing the “everyman” consumer. The campaign focused on the importance of knowing your customers’ shopping habits to outsmart the competition with NPD’s comprehensive information on consumer buying behavior at the market basket level.  WINNER: Communicator Award

Created several campaigns for General Mills, writing spots that featured co-promotions with major entertainment brands, including Star Wars: The Force Awaken, Skylanders: Battlecast and Batman V Superman, teaming up with Cheerios, Reeses Puffs, Trix, and more. Also created a breakthrough print campaign for Fiber One that reset the direction for the brand’s advertising.

WINNERS: Platinum Pixie Award (Skylanders: Battlecast); Gold Pixie Award (Batman V Superman) 

Developed lighthearted campaign to relieve the anxiety associated with the real estate sales process. A portfolio of tools was created, including a postcard campaign highlighting reasons New Yorkers decide to move, a holiday card for clients, promotional e-blasts, and a “Don’t Leave the City. Love the City” campaign.

For Reitdesign’s annual gift promo, they wanted to deliver a memorable “thank you” to clients during the 2015 holiday season. The focus was a retro-romantic, New York winter theme, “Get Smitten.” This old-fashioned motif is integrated throughout, from the box’s exterior, which is customized with the recipient’s name and company, right down to hole-punched tags that accompany each item and feature warm and cuddly messages—”Squeeze Tightly,” “Neck Passionately,” and “Canoodle Daily.” The reverse side of each tag includes an engaging paragraph of copy that cleverly ties in with each item. Reinforcing the flirtatious, vintage Manhattan mood is a city map imprinted on the inside box lid that pinpoints charming New York destinations with special relevance to each message.   

WINNER:        Communicator Award         Summit Award

Wrote nine episodes of a brand new web-series for Sesame Workshop, “Lili and Torto’s Opposite Show.” The series has been featured in Kidscreen magazine and currently has over 500K total views. Also wrote 6 episodes of “Squinkies ‘do Drops” for Blip toys. WINNERS: Platinum Pixie Awards

Created a series of hit campaigns for Global Pet Expo to help refocus their brand with a fresh new look that balanced the Expo’s love of pets with the business needs of its audience. Concepts were integrated throughout their show material for signage, banners, workshop posters, direct mail, and brochures to provide an immersive experience.